Existing Applications
Using WAPL, you can easily identify if a visitor to your site / application is on a mobile handset. Once you know this, you can just as easily write some WAPL and convert that to meaningful markup for the visitor.
Use your own domain!
No need for a .mobi with WAPL! Just plug Wapple's web services into your existing domain and application!
New Applications
Use Wapple's web services from the get-go and developing for mobile becomes as quick and easy as developing for web!